Sleep Experts asked RANGE to assist in giving their sleepy retail brand experience a wake-up call. In this nondescript and highly competitive market segment, Sleep Experts saw an opportunity that would give their retail store design and sales a lift. The Sleep Experts brand refresh began with an entirely new approach to their in-store experience and extended across all 40 retail locations.

The result was a refined and casual store design that was comforting to consumers and allowed them to experience buying a bed in a whole new way.

RANGE also developed a new consumer facing website that strengthened Sleep Experts online presence. The new brand refresh awakened the brand and provided a road map for Sleep Experts to follow.