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In 2001, John Swieter founded Range, an integrated brand centric design firm with offices in Dallas, Seattle, Washington, and Coeur d'Alene, Idaho. Prior to Range, John founded Swieter Design US in 1984, and launched Hybridigital in 1997 in response to a rising number of requests for Internet related projects. John combined both companies into hybrid, a 55-person firm specializing in design, marketing communications and interactive media. in 2000, Thoma Cressey Equity Partners acquired hybrid.
John's work has earned numerous design awards, including the CLIO'S, AIGA, New York Art Directors, Los Angeles Art Directors, Houston Art Directors, Dallas Ad League, Communication Arts, Graphis, PRINT, Novum and How. in addition, his work has been published in more than 90 publications and books on design. John's varied list of clients include American Airlines, AT&T Performing Arts Center, BellAgusta Aerospace, Blockbuster, Cras.com, Citicorp, Dallas Cowboys, FOX Sports, General Electric, General Motors, Grand Banks Yachts, Nokia, Reebok, Sabre, Dean Foods, P.F. Changs-Pei Wei, OrangeCup, Think Finance, Tribune Companies, YPO International and other Fortune 500 companies and entrepreneurial organizations.
John is a marketing and design graduate of The University of Northern Iowa. He is a member of the Association of Professional Design Firms, the American Institute of Graphic Arts, and the Dallas Society of Visual Communications, where he previously served as a board member. An avid outdoors enthusiast, John spends his free time around a campfire, on a mountain top (usually on skis), on golf courses, lakes and rivers and is an avid adventure motorcyclist where his trips take he and his Range Adventure Riders to destinations all around North America. And generally well off the beaten trail.
Think globally. Jane officially joined Range in 2007 and brings 15 years of high level international marketing communication, planning and project management experience with her.
At Range, Jane coordinates all aspects of client strategy, planning and project management. Jane specializes in both high net worth and luxury goods markets as well as national and global brand marketing communications. Jane has deep experience in helping organizations in the hotel, resorts and global services industries implement large scale marketing communications programs across all brand channels.
Jane was previously a Sr. Communications Manager for Young Presidents' Organization and directed their international member service and event marketing programs. At YPO, Jane coordinated programs in Australia, China, France, Italy, U.K., Scotland, New Zealand, Spain, Switzerland, S. Korea, Japan, U.S.
Jane has also directed numerous marcom projects for companies such as American Airlines, Catholic Charities of NY, CEO Organization, Club Corp, Frito Lay, FOX Sports, Friends of Florence, McCue Corp and WPO.
Jane is a graduate of the University of Northern Iowa with a BA in Art Education and is actively involved in numerous educational and community centric initiatives.
As principal/executive creative director of Range's Seattle office, Chuck Pennington is actively involved in the creative development of all client work. Chuck's extensive background is in elevating an organization's brand communications, creating distinctive, strategic and memorable advertising for his clients.
Prior to joining Range in 2002, Chuck had his own creative consultancy, Creative Partners, which was founded in 1995. working primarily in the Northwestern United States, Chuck was senior vice president/creative director at Ogilvy & Mather/West, creative supervisor and senior art director at Cole & Weber, and co-creative director at McKenna & Company, all in Seattle. at these agencies he directed and helped create the look and style of advertising for Weyerhaeuser, Boeing, Avery Denison, Security Pacific Bank and SAFECO.
Chuck's forté is corporate communications and identity design. his work has been exhibited in Communication Arts, PRINT, Critique, Corporate Design in America and Adweek. Chuck has been a faculty instructor at the School of Visual Concepts and he has been a juror for design and advertising awards both regionally and nationally.
Having worked with the Internet for more than 20 years, Chuck McGee, Jr. has witnessed the evolution of the World Wide Web. Defining Chuck's role at range as webmaster is an understatement. McGee joined range in 2004 and oversee's all aspects of range's interactive engagements. From technology consulting and site planning to full scale site development and ongoing site maintenance, Chuck helps navigate the range team through all areas of web based solutions. Chuck has developed large scale projects for Fortune 500 companies and small scale projects for businesses of all shapes and sizes. Chuck has developed web sites, extranet and intranet solutions for companies such as General Electric, Dassault Falcon, Dean Foods, American Airlines, BankDirect, Nokia, Samsung, Hotels.com, Hersheys, First Franklin Financial and La Quinta.
Before joining range, McGee applied his extensive Internet knowledge in his role as Hybrid's Internet Systems Architect. Within this position, he was responsible for large and small-scale Web site development and management for clients. He also directed Hybrid's interface code development standards and practices. In addition, he served as the digital strategy and design firm's Webmaster and as coach to the company's Internet systems developers.
Before joining the Hybrid team in 1999, McGee worked as an Internet developer for The Richards Group's interactive division, Click Here, where he was the primary developer of all corporate Web sites. Prior to that, he spent six years as an Internet Systems Consultant with Site Rescue in Dallas, where he provided Internet development design support to clients. Some of the key contracting agencies were West End Post Interactive, Eagle River Interactive, Click Here, and Swieter Design.
McGee served in the United States Marine Corps from October 1982 until June 1987, achieving the rank of Sergeant/E-5. He was a member of the Marine Security Guard, with embassy duty in Australia, Hong Kong, and Singapore. He was also a Nuclear-Biological-Chemical warfare specialist. From August 1991 until September 1992, he served in Operation Desert Storm. In addition to these duties, McGee was the Marine Corps' higher technology researcher as well as a technical writer for military publications.
In 1981, McGee worked as a computer specialist at the Naval Air Rework Facility in Coronado, Calif. By 1985, he was working with Internet protocols and servers such as HTTP/Gopher, ARCHIE, Telnet, W.A.I.S. and MIME. An expert in HTML, DHTML, CSS, and Java script, McGee began to study Web programming languages in 1992 as a member of the technical staff assigned to the Interpretive Technical Writing Research Department at the University of Cebu, Philippines.
McGee received his certification from the Marine Corps University in 1987 with an emphasis on computer technology and business administration. He earned his bachelor of science degree in finance from UCLA in 1989, an associate degree from Eastfield College in 1996, and his bachelor of science degree in computer science from the University of Texas at Dallas in 1998. He is an active member of the HTML Writers Guild, the Web Designers Directory, and the World Wide Web Consortium (W3C) - HTML Writers Group. McGee also actively participates in the Marine Corps Reserve's "Toys 4 Tots" program, as well as the Marine Corps Marathon.
keen concept fosters clean, engaging design. Adam Graves contributes 15 years of design, creative development and strategic planning experience to the range talent pool. versed in numerous industry languages, Adam is adept at executing highly effective communications for business-to-business, industrial, retail and various other account types. perhaps most notable is his track record for luring millions of people – and dollars – to major Northwest tourism and hotel destinations.
working from range's newest office, range northwest, located in Coeur d’Alene, Idaho, Adam Graves has worked with a number of North Idaho’s highest profile accounts, including ACI Construction, Black Rock Development, the Coeur d’Alene Resort, the Coeur d’Alene Convention & Visitor’s Bureau, North Idaho Building Contractor’s Association, Silverwood Theme Park, Hecla Mining Company and Silver Mountain.
before joining range, Adam helped found two other agencies, both with a strong emphasis on brand design and stewardship. His work has received national awards, as well as numerous regional ADDY awards.
Adam has remained actively involved with the Spokane Advertising Federation for over ten years and last served on the board of directors from 2004-2005.
keeping an eye on the ball - flawless execution takes detailed planning. Eden brings over 12 years of strategy, planning and program management experience to range, helping clients successfully define, target and implement fully integrated solutions across all brand marketing channels. Delivering seamless campaigns that builds distinctive brands and helps businesses grow.
Eden is actively involved in all areas of client management and strategy services for range. based in Coeur d'Alene, Idaho, Eden oversees both regional and national accounts. prior to joining range, Eden has developed and managed integrated marketing communication programs and product launches for companies such as Plantronic's, Kensington Technology Group, Imagesmith, SimpleSurance.com and eFound.com. at these firms, Eden helped manage and implement tradeshows, public relations, legislative marketing, product launches, marketing strategy, business planning, competitive research and web site development.
Eden is a past Board Member, V.P. Communications and Director of Education for the Business Marketing Association, Northern California Chapter, San Jose. Her efforts helped the chapter receive the National BMA Award of Excellence. Eden received a Bachelor of Science in Business Administration from the University of Kansas.
Tyler Botts brings over five years of web experience to his new position as Senior Web Developer at Range. He is a graduate of Western Washington University with a focus on new media. After graduation, he developed his web design and development skills working for beverage distributors in Tacoma and Kent, then at a web development company in Spokane.
no one runs a tighter ship. Nancy Grissom holds the keys to the checkbook, drawing on over 15 years of accounting experience in advertising and communication arts to meticulously manage the range west financial systems. naturally, she has a knack for crunching numbers as well as a gift for details. with Nancy at the helm, clients and the agency alike can take confidence in the course set ahead.
Broad range with endless possibilities. Maya combines a high degree of creative excellence with a strong pedigree of design knowledge. Maya is our resident design scholar at Range. Her thinking, attention to detail and creative problem solving skills are as diverse as the projects she coordinates.
At Range, Maya participates in a wide variety of brand communication projects including identity development, print communications, architectural interior design, branded environments, wayfinding and interactive design. Maya holds a BFA in Interior Design from the University of Texas and a BFA in Graphic Design from Texas State. Maya is also enrolled in the Masters program at the University of Texas, Dallas.
The official Martha Stewart of Range, Melissa’s creative talents cover everything from brand identity, consumer packaging, interactive design, print communications and branded environments as well as exceptional skills in baked goods and handcrafted goodies. Melissa also specializes in product design with our clients and helps enhance consumer appeal through thoughtful design aesthetics and unique retail merchandising solutions.
A graduate of TCU’s design program, Melissa brings a fresh and distinctive approach to everything she touches. Her recipe for success is fostered around good taste and smart design. Melissa is also the cultural ambassador for Range and is responsible for all of our social media efforts. From integrated brand launches and company birthday celebrations, Melissa is always cooking up creative and fun ideas.
Design in motion. A Cum Laude distinguished honors scholar from the University of North Texas (and all around good guy), Tom brings a breadth of concept and design skills to all of our creative disciplines. A specialist in motion graphics and web based interactive, Tom helps Range client’s craft compelling user experiences that brings brands to life.
His interests include a deep appreciation of design process, creative methodologies, non-profit organizations, soccer, photography and music (both playing and listening). With a passion for typography and letterforms, Tom’s attention for detail and wide range of design skills are a perfect blend for Ranges approach to integrated brand communications. An avid bicyclist, Tom is doing his part to save the planet by commuting to work (weather permitting) on two wheels through Dallas’ torrid commuter traffic whenever possible.