Oh Brownie is a boutique, gourmet confectionary brand that targets affluent and upscale retail markets with a complete line of artisan chocolate brownies. RANGE developed a product naming convention that elevated their unique flavor profiles across the entire Oh Brownie line and designed a product packaging solution that was fun, fresh and affordable for this start-up brand. The result was a distinctive and tasteful retail brand communications program that included; identity, packaging, food photography, website and P.O.S. marketing.