When the founders of this new burger concept came to Range, they had an idea and vision for their venture but lacked a name, a brand or identity for all aspects of the brand experience. Range's assignment was to create a unique brand identity and package various brand expressions in keeping with Mooyah's cheeky style and persona: Just Burgers, Just Fries, Just Better.

Range conducted an intensive naming convention exploration, which resulted in the creation of the magical name "Mooyah" which became an instant burger icon. After securing the name and url, we quickly "mooved" into the creation of a distinctive brand identity and extensive brand vocabulary. Applying it to packaging, signage, retail environmental graphics, staff uniforms, T-shirts, menus and various forms of advertising.

Mooyah has quickly created a cult like following of consumers on their own burger quest. Mooyah reflects a fresh, fun and made-to-order burger experience. Just like their brand. With broad appeal and dynamic growth, Mooyah is destined for stardom among the burger faithful. Fueling continued enthusiasm and a great alternative to the national national fast food chains. Plus, it is easy to say with your mouthful.