Working with a distinctive brand like the Ritz-Carlton immediately establishes a level of expectation in the luxury real estate and resort market. Range was challenged to take this established brand and elevate it as the premier mountain home development in the U.S. Range was also challenged with implementing an exclusive integrated marketing and sales campaign that would raise the bar in terms of visibility, image, quality and distinctive appeal.

Building the brand identity upon the prestigious and highly recognizable Ritz-Carlton logo, we created a brand personality, vocabulary and numerous applications for the Ritz-Carlton Residences Mammoth, as well as a comprehensive marketing communications program aimed at both the real estate brokerage market and prospective luxury resort homeowners. The integrated marketing program included out-of-home, print and broadcast advertising, high-end sales collateral, e-mail marketing, direct marketing, signage, sales center environmental graphics, interactive media and luxury website, sales materials, trade event graphics and a wide range of additional brand marketing components.

The Ritz-Carlton Residences, Mammoth brand marketing program established a new benchmark for luxury real estate marketing. Range delivered a distinctive program that reflected the unique qualities and attributes of the project. Helping infuse broad appeal, visibility and record sales for the project.