Range was engaged to leverage the regional appeal of the existing Fuelperks program and develop a nationwide rollout of the program across multiple retailers and gas station brands. The national campaign was designed to work within numerous retail branded environments while creating visibility, awareness and equity for the Fuelperks brand.

Range worked with the Excentus team to define and design a full-scale consumer web portal that would handle all customer service functions of Fuelperks participants. Range also developed a comprehensive retail POS program that would allow various retailers to promote the Fuelperks program within their stores.

With the ongoing sensitivity to rising fuel prices and the need to create enhanced customer loyalty with numerous regional and national retail brands, the Fuelperks program has been implemented at record levels. Both with consumers and retailers. Range has helped to fuel the awareness and conversion rate of Fuelperks customers and put them on the road to continued growth in the future. Establishing a national presence for the brand.