While McCue was highly successful in the U.S., Canada and Europe and counted Wal-Mart, Home Depot, Toys R Us and other major retailers among its clients, the McCue brand image had become a hodgepodge of various graphic expressions and did not project the company's true stature. McCue tasked Range to rethink and redesign everything to do with its brand identity and integrate it into a new marketing communications program that would properly elevate and accurately position its global brand image.

Range conducted an in-depth companywide and industry audit of the McCue brand image and a delivered a new brandscape that not only gave it a fresh bounce to revitalize the brand, but projected its vision for the future. Articulating important retail trends and how McCue can better serve the industry. We then launched a comprehensive brand marketing program across all brand channels including their product image library, collateral system, product nomenclature, sales presentations, company website, fleet graphics, trade show exhibits, direct marketing and advertising.

McCue successfully launched their new brand across the US and Europe through a fresh and insightful relationship driven campaign. The new McCue brand launch was orchestrated across all brand channels and helped strengthen and enhance their brand persona. Increasing awareness, appeal and sales. Putting a much needed bounce into their company culture and growth plans.